Step 01
Connect your ad accounts
Secure OAuth connection in seconds. All data is protected with leading AES-256 encryption.
1-Click Authorization
Read-only access
AES-256 encrypted
Private Beta Open
Catch Ad DropsBefore They Burn Spend.
Smoke Signal monitors your paid ads, identifies real performance drops, and alerts you when action is needed. Start tracking for free.
Interactive Demo — Read-only Fixture Mode
As-of: 2026-04-11 08:24 UTCHow It Works
Start Monitoring in Minutes
Connect your accounts and Smoke Signal handles the rest.
Step 02
Continuous monitoring
Drift reveals itself over time, not from a single view.
Rate-of-change comparisons allow for deeper, more accurate diagnosis than any single in-platform snapshot.
Trend Detection96 checks/day
9:00 AM1:00 PM
Smart thresholds active
Step 03
Intelligent Alerts
Ads are volitile. Smoke Signal distinguishes normal fluctuations from real performance decline.
10:04Crossed alert threshold
10:05Compared to historical variance
10:06Marked Smoke, alert sent
Customizable Thresholds
Configurable Notifications
Proactive Notifications
Alerts where you work
SlackDiscordEmailTeams
Smoke SignalAPP12:45 PM
🔥 Performance Alert: US Prospecting — Meta
Status: SMOKE
ROAS dropped to 2.44x (vs 7-day avg 2.97x)
"Signal: efficiency drift persisted across consecutive 12h checks."
Smoke SignalAPP1:12 PM
✅ Recovery Confirmed: LinkedIn Lead Gen - Golf
Status: CLEAR
CPL improved to $33.10 after a prior HAZE period.
"Recovery confirmed after consecutive clear checks; timeline updated."
Threshold Flexibility
Different Smokes for Different Folks
Use Smoke Signal’s adaptive thresholds, or set manual overrides where you need tighter control.
SMART EngineMachine Learning
Adaptive thresholds for every metric that matters
Ad metrics fluctuate differently across campaigns, accounts, objectives, and platforms. Smoke Signal’s adaptive model analyzes day-over-day performance, campaign context, platform behavior, and historical volatility to determine SMART thresholds automatically.
Manual PrecisionOptional override
Set manual thresholds for more custom monitoring
Toggle individual performance thresholds at the account, campaign, and workspace levels. Define exactly where smoke appears and when a trend becomes worth escalating.
Track Ads, Ad Sets & Campaigns
Investigate Performance Drops
Cases open automatically, identify the cause of decline, and resolve when performance recovers.
Available Free. No Credit Card Required.
Start here
StarterFree
Built for solo operators and teams validating fit
$0/mo
Generous Free Tier
Get Started Free- Connect up to 3 ad accounts
- Campaign, ad set, and ad monitoring
- Real-time alerts via Slack, email & more
- 7-day performance history
- Case investigation and timelines
- Community support
- 1 active workspace
Scale
For small teams & cross-platform advertisers
$49/mo
Comprehensive Monitoring
Coming Soon- Connect up to 10 ad accounts
- Includes 3 team seats
- Cross-platform comparative monitoring
- 30-day performance history
- Dedicated email support
Agency
For multi-brand teams and high-velocity paid spend. Starting at
$199/mo
System Capabilities
Talk to Sales- Unlimited workspaces and seats
- Unlimited performance history
- Multi-account permissions + controls
- Case routing + operator escalation flows
- Priority onboarding and support
Early Access